How do you execute your monthly marketing? With the holiday season soon approaching and the year coming to an end I thought this would be a great time to address your monthly marketing efforts. It is very important that you retain a strong market share within your chosen area and what better way to do so than to get your neighbours involved in some events and “give backs” to the community. Let’s start from the beginning of the calendar year.
This is an excellent month to think about hosting a community clothing drive for those in need. After receiving holiday gifts, many people will be getting rid of old coats, sweaters, mittens, etc. Why not put your name on a drive and show your farm area how much you care about those who really need a helping hand in our harsh Canadian winters.
There are some great websites that offer personalized candy hearts. “I LOVE REFERRALS” or “PLEASE BE MINE” are cute and quirky ways to get your name in the mailbox on Valentine’s day. Place the candies in a little bag, attach your business card and have them delivered to your farm area. This is definitely not something many people get and it’s a sure way to stay in the forefront of their mind when it comes to real estate.
March 29th is National Mom & Pop Business Owners Day (recognized in the United States, but why not adopt it here?). Scout your local ‘Mom n Pop’ shops and ask them to help you put together a collection of coupons offering discounts on services attached to your name. Send them out to all the local residents and you’ll be sure they will remember that real estate agent who can get them 10% off at the local hardware store.
Now that the weather is warmer and Easter soon approaching, think about doing an Easter egg hunt. You can set up little picnic baskets along the sidewalks with clues as to where the Easter eggs are hidden and whichever child finds all the eggs first gets a grand prize – maybe a basket full of chocolates if you are on a budget or a big Easter bunny plush.
For those of you who would like a less religious marketing idea, Earth Day is also held in April. Renovating a home to be more energy efficient not only boosts the value of the home, but it also helps owners save on their energy bill. Send out a form to the local residents for them to enter for a chance to win a FREE energy efficiency estimate. Great promotion idea for your favourite energy efficiency expert to get their name in your local marketplace.
Mothers love to be pampered and which woman would say no to a day at the spa. Connect with your local salons and spas and ask them to work together with you on a campaign. All those who enter via email are eligible to win a full day treatment. This way you are sharing the costs with the spa and also both collecting all the emails of the women in your farm area.
May is also national pet month. If you work in an area where many people own dogs, think about getting people and their pets involved. Do a meet and greet at a local dog park, give away prizes such as food supplies or dog leashes provided by your local pet store (again another great way to split costs and have a great business relationship with a local business).
Fathers Day – we mustn’t forget the men! How about a chance to win tickets to the Blue Jays game (or any sporting event taking place during this month). Purchase two great seat tickets and have the men enter via email. Again another way to collect emails for marketing purposes, but do keep in mind you need to give an option of whether or not they want to receive marketing information.
Hosting a client appreciation barbecue and inviting all the local neighbours shows how you treat your past clients and gives potential clients something to look forward to. Who doesn’t want to go to a free barbecue?
August is a tricky month for monthly marketing, as many families are enjoying their last month of summer away on vacation, at the cottage or simply gearing up for the new school year. August is also quite slow when it comes to real estate. This would be a good time to host a free first time home buyers seminar for anyone thinking of moving into your farm area. Invite the local residents to come hear about local real estate news. It helps solidify your position as the local real estate expert. Go to one of the major banks in your farm area and ask for a mortgage specialist to join you by offering mortgage advice and promotions.
A back to school colouring contest gets kids in the spirit of being back in school and gives parents a break by offering them a gift card for the winning child. It can be anything from a $100 Walmart card to a $500 Winners back to school shopping spree card. Get creative! Don’t forget to display the entries on your social media page and get your fans involved in voting. Double whammy.
Candy, candy, candy! Decorate your office and invite the local kids to come to a candy giveaway on October 31st. Our brokerage offers large trick or treat bags with our logo on it. What a great impact it would be to see your logo all over the streets on this night. We hosted our first annual trick or treat event this month and it was a smashing success. Click here for access to the photo album.
For those who are less apt to celebrating Halloween for personal reasons, October is also breast cancer awareness month. Baking cupcakes with the breast cancer logo and selling them at your local pharmacy shows your community that you work hard to stay involved with current events and charitable organizations.
Movember is an annual event involving the growing of a mustache to raise awareness for men’s health issues. Have a Facebook contest where participants grow the quirkiest mustaches and let your fans vote for the winner! Promote it through ad-mail to your farm area and the winner can win a men’s gift pack (think tool kit, gift card to Hugo Boss, etc.).
Candygrams! Last year I attached little candy canes to my business cards and left them at all the houses in my area when I went out door-knocking. What a great impact this left and the feedback was fantastic. It put a smile on almost everyone’s face and was something no other real estate agent had done. Always remember you want to set yourself apart from the rest.
There you have it! An entire calendar year of monthly marketing. Pick some of your favourites and implement them into your business. For those of you who are already using monthly marketing tactics, please leave a comment with some of your ideas that you find to be successful in your real estate business!